Loom vs Vidyard vs Tella: Video Messaging Compared

Async video has become a standard communication tool for distributed teams. Instead of scheduling another meeting, you record a quick video and share a link. Loom popularized this category and remains the market leader. Vidyard focuses on video for sales and marketing teams. Tella has carved out a niche with its editing-first approach that produces more polished recordings.

All three tools let you record your screen, camera, or both and share a link. The differences lie in editing capabilities, analytics, integrations, and how each tool fits into your workflow. This comparison covers what matters for choosing between them.

Feature Comparison

Pricing

Tella offers the lowest per-user pricing. Loom's pricing is mid-range and straightforward. Vidyard is the most expensive, reflecting its focus on sales teams where per-user cost is offset by revenue impact. The free tiers are all useful for evaluation but too limited for regular use.

Recording and Editing

Loom's recording experience is designed for speed. Click record, talk through what you want to show, click stop, and a shareable link is ready. Recent additions include filler word removal (auto-removing "um" and "uh"), stitching multiple recordings together, and drawing tools for annotation. The editing is intentionally light — Loom wants you to record and share quickly rather than spend time perfecting.

Vidyard's recording is similar to Loom's in its simplicity. The focus is on getting sales reps to record personalized videos quickly. Editing is minimal — trim the beginning and end, add chapters, merge clips. The emphasis is on the analytics and CRM integration after the video is sent rather than on production quality.

Tella is different. Its multi-scene recording allows you to plan a presentation with different layouts — full screen recording, camera only, side-by-side, slides with camera overlay — and switch between them during or after recording. The timeline editor lets you rearrange scenes, adjust transitions, add text overlays, and control layout. The result is a more polished video that looks like it was produced rather than quickly recorded. For product demos, tutorials, and video presentations, Tella produces noticeably higher-quality output.

Analytics and Tracking

Vidyard has the deepest analytics. Individual viewer tracking shows exactly who watched your video, how much they watched, and when they dropped off. This data syncs to CRM systems (Salesforce, HubSpot) and sales engagement platforms (Outreach, Salesloft), making video viewing a trackable touchpoint in the sales process. For sales teams, this visibility into prospect engagement is the primary reason to choose Vidyard.

Loom provides solid analytics — total views, unique viewers, average watch percentage, and engagement over time. The data is useful for understanding whether your team is watching your updates and where attention drops. CTA click tracking shows how many viewers take action. For internal communication and general sharing, Loom's analytics are sufficient.

Tella's analytics are basic — view counts and some engagement data. If detailed viewer tracking drives your purchasing decision, Tella is not the right choice. Tella prioritizes the creation experience over the distribution and analytics experience.

Team and Workspace Features

Loom's workspace features are the most developed for team use. Shared video libraries, folders, team permissions, and workspace-level settings make it easy to manage video communication across an organization. The integration with Slack, Notion, and other team tools means Loom videos slot into existing workflows naturally. Comments and emoji reactions on videos enable async discussion.

Vidyard's team features are designed for sales organizations. Content hubs organize videos by team, campaign, or use case. Template videos provide starting points for common outreach scenarios. The admin controls and reporting are built for sales managers tracking team adoption and performance.

Tella is more individual-focused. The workspace features are simpler, and the tool is best suited for individuals or small teams that prioritize quality over collaboration features. Tella does not try to be a team communication platform — it aims to help you make better videos.

Use Case Fit

Loom is the generalist. Product updates, bug reports, onboarding walkthroughs, design reviews, engineering demos — Loom handles all of these adequately. Its strength is reducing friction: the time from "I should record this" to "here's the link" is minimal. For teams that want to replace some meetings with async video, Loom is the default choice.

Vidyard is the sales specialist. Personalized prospecting videos, product demos for leads, proposal walkthroughs, and follow-up messages — these are Vidyard's core use cases. The CRM integration and viewer tracking make every video a data point in the sales pipeline. If your primary use case is sales video, Vidyard's analytics justify its higher cost.

Tella is the quality specialist. Product demos for marketing sites, tutorial videos, investor updates, and any video where production quality matters. The multi-scene editor means you can create something that looks like it was edited in a video editor, but with the convenience of a screen recorder. If your videos represent your brand, Tella delivers the most professional output.